Pfeiffer Winery: The China Connection
Because I’m a fan of Pfeiffer Winery on Facebook, and I receive their posts on my news feed, I knew the Pfeiffers had gone on a trip to China. Pictures of Danuta and Robin Pfeiffer drinking their Pinot Noir on the Great Wall of China had certainly caught my attention, and I was thrilled when Danuta asked me to meet with her so I could learn more about their adventures in China. Assuming they had traveled to the Far East for pleasure, I sat down with Danuta ready to hear all about their touristic sightings; however, I quickly learned their trip to China was all business – with a little fun on the side, of course.
What brought the Pfeiffers to China was a visitor to the Pfeiffer tasting room earlier in the year – a young Chinese entrepreneur was introduced to the Pfeiffers through the Eugene Chamber of Commerce. This entrepreneur was on a mission to find a high end Willamette Valley winery that could help him introduce top-notch wine to the elite in China, all through several exclusive, aristocratic wine clubs. Out of all the Oregon wineries that this young entrepreneur visited, he clicked with Robin and Danuta, and during his third visit to their winery, he asked them to join him in his mission. Without knowing what their challenge wholly involved, yet intrigued enough to say yes, the Pfeiffers accepted his invitation to join him. Through these elite wine clubs, the Pfeiffers plan to introduce the Chinese to the culture of drinking and appreciating wine.
From the day the Pfeiffers arrived in China to the day they departed, one adventure after another filled their days while visiting the Far East. Most importantly, they discovered their task at hand, and how much time would be invested in properly introducing the world of wine to the people of China. From witnessing a $50 dollar bottle of wine being chugged directly from the bottle to tasting rooms that didn’t offer tastings, the Pfeiffers have their hands full. But, they are ready to work hard, and return to China as many times as necessary to share their enthusiasm of wine with people of a very different culture and lifestyle.
For all the details about the Pfeiffer’s trip to China, including fascinating photos of what they ate and where they went, follow me over to WineJulia.com.