Oregon’s “United We Ball” Campaign Should Bring Much Needed Comic Relief


I think we all need some way to cope with the loss to Stanford last night. Just like the heartbreaking loss to USC, Oregon’s BCS title dreams have been for all sakes and purposes crushed to dust. It would take a miracle, an absolute miracle for Oregon to make its way back into the title hunt.

Like Chip Kelly’s 24 hour rule, let’s take a day to not delve into despair and rather enjoy some funny videos that are sure to put a smile on your face. So I promise, there will be no more football talk in this article!

You may wonder why I’d write about such a random topic and what would make this be the focus of my weekly column. Well, when I was freaking out during the Ducks’ Stanford game (sorry, I said I wouldn’t bring it up again) one of the videos played and immediately brought a smile to my face. And right before I started writing and was trying to think of something to write about, I watched a different one of these videos to cheer me up.

You might recognize these from TV and on the Autzen jumbotron during some of the commercial breaks. The University of Oregon has been working on a “United We Ball” campaign to promote fanhood for the men’s basketball team.

So without further ado, here are the videos I’ve been talking about:



This one is quirky, clever and has a fun message behind it. Well, they all do. The message here is they want the passionate “clapper” fans, if that wasn’t obvious enough.



Here is another clever one that should hit home with fans. Fans idolize the players they watch so closely. So to see the roles reversed… priceless.



This one is probably my favorite of all of the “United We Ball” videos. I’m not certain, but I’m pretty sure that this video was shot at the Bi-Mart on W. 18th. Anyone who knows, feel free to comment below.



Oregon has had funny commercials for awhile, and I hope that this article has brought some comfort to Ducks fans out there grieving. With that said, I want to take a moment to congratulate to University of Oregon Women’s Cross Country team for bring home another national championship back to Eugene.

It is the team’s first championship in 25 years.

EDN will feature a complete story on Monday detailing Oregon’s championship. Congrats, ladies!

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