Although Oregon wine has been shipped to South Korea for many years, there’s never been a shipment nearly as big as the latest: Two 40 foot containers, about 27,000 bottles, equaling 2,200 cases of Oregon Pinot Noir and Pinot Gris will be departing the Port of Portland this weekend. Being the largest shipment in Oregon’s history, it clearly opens the door for Oregon to a growing Korean market.
Gary Roth, the Oregon Department of Agriculture’s (ODA) Marketing Director said this kind of sale is extraordinary.
“What is unusual is the size of the retailer making the purchase and how quickly it happened. Korean buyers who visited our wineries last month committed to purchasing 2,200 cases almost on the spot. We don’t see those kinds of large purchase decisions made so quickly. They obviously like our wines.”
In late January, buyers representing Shinsegae, a company which owns a chain of high end stores that captures about 38 percent of the retail market in South Korea, visited 20 Oregon wineries. Of those 20, just four wineries were selected as part of this sale: Domaine Drouhin, Lange Estate Winery, Willakenzie Estate and Union Wine Company.
According to ODA Trade Manager, Amanda Welker, Oregon has gained itself a reputable name in the Korean marketplace.
“The Oregon name in Korea is gaining a lot of momentum. We have done well there with our berry products, cherries, and seafood. The name Oregon represents quality, clean, and green, and it does well in the Korean market. Oregon wine can be the latest to make a splash.”
To read the full story about this very exciting sale follow me over to my award-winning website, WineJulia.com.