Florence Movie Theater Reopens

popcornFLORENCE, Ore. — Movie theater popcorn is available once more in the city of Florence, thanks to the success of a recent Kickstarter campaign.

The new owner of City Lights Cinemas was on vacation with his wife when they saw the place had been forced to close because it was unable to afford the digital transition.

Strong supporters of the arts, the couple was compelled to bring cinema back into the coastal town in a new way, showing commercial, independent and performing arts films.

“I felt like we could move beyond what didn’t work before and embrace a brand new model, which we’re calling the hybrid model, and try to prove that small towns can still be a magnet for the arts,” said Michael Falter, cinema co-owner.

The doors just opened about a month ago, but the owners say things have gone well. They are hopeful that things will pick back up as fall weather rolls in and folks are looking for ways to stay dry.

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