You have to hand it to Anheuser Busch, they have jump started a tremendous backlash for social media to nosh on. The well publicized “Hard Way” Super Bowl ad was a bold attempt at a really bad idea. Here it is if you haven’t seen it:
The response from the craft beer world was immediate and harsh spawning not just a few clever memes, but some well done responses.
Eric Buist of Buist Media has been crafting “Hopstories” for the last couple years. These mini-documentaries of Oregon Craft breweries are informative and entertaining, but the newest piece takes the yeast cake. Enjoy:
“I saw the ad and thought, I should create a craft beer rebuttal. I realized we had all of the footage, from two years of shooting beer content, to try and match it shot-for-shot, so I broke down their ad, found our shots that matched, and started editing. For the text, I tried to match what they were saying or claiming, but from a craft beer perspective.” – Eric Buist
Nice going AB, nice job Eric.