On this week’s Bit by a Fox Podcast we’re talking about one of MY favorite spirits, GIN. And one of my favorite London Dry style brands, Sipsmith Gin.
The launch of Sipsmith Gin in 2009 was a critical moment for craft distilling in the UK. Not only was it the first copper-pot based distillery to open its doors in London since 1820, but with this historic birth of a new London Dry style gin, Sipsmith helped to usher in a slew of other small batch distilleries across the country. They especially helped to change the landscape for handcrafted, small batch gin in the UK. From the moment the gin arrived in the states, it was embraced by the bar community…that is when and if they could get their hands on it.
Since becoming a subsidiary of Beam Suntory in 2016, Sipsmith has gone from hard to find to seemingly everywhere overnight. Bartenders and booze nerds alike had been waiting for this accessibility for years. Sipsmith Gin also owes a good deal of its popularity to the hardworking brand ambassadors that have made sure to get those bottles into the market, behind the bar, and directly to consumers.
I recently got to catch up with Sipsmith Gin’s West Coast Brand Ambassador, the very charming Lucy Ellis. She oversees all of California and Pacific Northwest territories for the brand. She is also a spirits industry veteran, having worked in notable bars in the UK, New York City and right here in Los Angeles.
This week’s cocktail is Lucy’s take on a very booze forward Gin & Tonic named after her husband’s grandparents, Dar & Elmer.
Add 3 oz of Sipsmith London Dry Gin to a rocks glass and fill with two large cubes.
Top with a splash of tonic. Add a lemon twist AND a green olive. Enjoy!
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