It feels like just yesterday but it was actually nearly two years ago since Diageo purchased George Clooney’s Casamigos Tequila brand for the unfathomable sum of $1,000,000,000. Since then, the tequila and mezcal category has continued to grow with 2018 volumes up 7.7% and revenues up 10.2%. Riding the Blue Agave Wave To ride the […]
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