Quantcast
Eugene Daily News

Advertising

Advertising with Eugene Daily News

We began publishing Lane County’s first dedicated Internet Newspaper in February of 2011 with the goal of offering an unbiased, community centric publication. We’ve come a long way, but we know it’s a long way to the top. One of our core goals was to be able to offer affordable, effective advertising opportunities that delivered the audience that local businesses like yours are looking for.

Your company offers products/services that could greatly benefit our readers and EDN can bring targeted LOCAL traffic to your website, a win/win situation. EDN is a Certified Google News Provider.

In today’s business climate, a one-size-fits all approach just doesn’t work. Contact us via the form below, or at sales@eugenedailynews.com or by phone at 541-414-3429 and we’ll put together the promotional program that will help you reach your business goals.

EDN offers more than traditional banner ads

Eugene Daily News Advertising Packages are designed to deliver the highest quality, most cost effective advertising options available anywhere for Lane County businesses. We run our own adservers and deliver more than 3 Million ads each month to Lane County readers.

Ad Packages and Rates

These are run of site rotating ads. Standard Sizes are 300×250, 120×600, 970×30, 650×125 and 792×60.

Enhanced Sizes are Wallpaper, 300×600 and 600×972 Responsive (Mobile Friendly) Popups.

  • Enhanced – $200 month (billed annually), $225 momth (billed semi-annually), $250 month (billed quarterly).
  • Standard – $125 month (billed annually), $135 month (billed Semi-Annually), $150 month (billed Quarterly).
  • Ad Creation is free for Enhanced Campaigns, $300 for Standard Campaigns

We do Native Advertising a little differently than other news organizations.  Our Native Ads are real content, pertinent to our community, written by us, or you, to appeal to our readership.  From full Feature stories with interviews and photographs, to simple link inclusions, we have been sucessfully publishing effective Native ads for the last 3 years.  EDN currently holds a Google PageRank of 4 – this is a very powerful back link to your website, landing page, or social media page.

Types

  • Feature Story length (1200 to 1500 words) $750.00
  • Simple Link Inclusion with Citation $500.00
    • Customer provided, EDN approved story with links and Citations $300.00

This sales funnel page is the perfect partner to any banner based advertising.  Custom Landing Pages are highly focused sales sheets where your customer can get more information about your offering, leave contact information, even place an order.  The options for configuring your landing page are many including adding video, contact forms, custom artwork, podcast and audio technologies, all tailored to your specific purpose.  Landing pages start as low as $750.  Contact us for more information on how to put this to use to leverage engagement with your advertising campaign up a notch.

Some companies publish blog and informational content on their websites, it’s a good way to engage your visitors.  Companies looking to really build their customer base and grab that top of mind spot with their  customers go the brand publishing route.  That’s where your informational and expertise centric articles are published in news media as content.  We offer this on a case by case basis.  If you would like to see how Brand Publishing can boost your business, contact us via the form below and we’ll set up a time to meet with you and see how this option can benefit your business.

Going beyond keyword affinity for your ads, keyword linking lets you choose a word, or words that strongly associate with your business or business offering and link back to your landing page, website, facebook page; whatever destination you want to bring the interested reader to.  Keyword links work well as standalone campaigns, or in conjunction with a broader advertising effort.  We offer Keyword Linking on a per-click basis, or as a weekly subscription.  Clicks start as low as $0.50, weekly subscriptions as low as $150.

Click based advertising means you pay for only the readers that click through to your landing page or website.Our ad servers feature sophisticated click-fraud technology that prevents artificial or duplicate participation in your ad campaigns. Further, we block all EDN staff IP Addresses (which are updated continuously) from registering as impressions, or click-thru’s on your ads.

Unlike bid based programs like Adwords or Facebook Ads, we offer a flat rate for click thru’s and rotate ads equally among all Click Based advertisers. REACH Ads and Sponsorships get a higher priority rotation, but with 36 Million plus ads served each year, you will have no shortage of views for your ads.

Our standard ads click thru at approximately the same rate as internet ads nationwide (approx. 0.05%) while our Wallpaper ads click through around 3% to 5% and our 600×962 pop-ups click through at 7.5%.

Clicks are as low as $0.35 (Industry wide average is $1.47). Options:

  • Monthly Billed with impression limitingThis requires a paypal account or credit card and will bill automatically at the end of each month. Impressions can be limited per day or by Campaign.
  • Budgeted Pre-Paid with impression limitingBudget based click through duration is handled via daily impression limiting and when needed, internal priority settings. This lets your ads run through your budget as quick as possible, as slowly as possible, or someplace in between.
  • Budgeted Click Campaigns have a minimum budget of $350.All Budgeted Click Campaigns are pre-paid via credit card or paypal.

Sports, Escape, Chuey’s Corner, Crime and Weed Julia pages are the current Sponsorable pages.

These include a Wallpaper ad, a Responsive (Mobile Friendly) Popup 600×962, a 300×300 ad, a 970x30ad and a 300×250 ad size.

Page sponsors are the only advertiser that will appear on sponsored pages.

  • Annual Sponsorship: $1200
  • Semi-Annual Sponsorship: $750
  • Quarterly Sponsorship: $500
  • Click Based Sponsorship: as low as $0.35 per click
    These are pre-paid sponsorships and duration is based on click-thru quantities.

Columns, Features, Arrest Records – any story published on EDN can be sponsored by content type, author, publication date, or other criteria as specified by the Advertiser.

All published stories remain live on EDN and sponsorships remain with the story as long as the campaign subscription is active.

Sponsorships include Wallpaper, 970×30, 300×250, 300×600 and 600×962 Pop-Ups.

  • Single Story Sponsorship: $300 These sponsorships run for 45 days.
  • Subscription Sponsorship: $250 sponsorship, $50 per month subscription.
  • Subscription sponsorships can be terminated at any time after 90 days.

When you are looking for candidates for your project or job listing and want to cut through the clutter, the EDN Job Listing is your tool.  We combine a responsive pop-up, social marketing and a Job Information landing page (combined it’s an inbound lead funnel) that has proven effective for every customer of ours who has used it.   Job Listings are $300 for up to 15 days of runtime.  There is no limit on clicks, no upcharge on click thrus (Applicants), only the insertion charge.  You can use video, infographics, forms or any other content on your landing page to filter applicants and get the qualified candidates you are looking for.

These ads run at a our standard priority rotation setting.  If your need is urgent, you can elect to increase your presence for an additional $50 per level increase.  Note:  Be prepared, higher levels of priority generally result in a huge influx of leads, particularly in our current job market.

EDN Classifieds and Help Wanted ads are a notch above the other local offerings you’ll find. Combining social media promotion with a feature posting and matching banner ads (with A/B options if you choose); if you don’t get more applicants that you know what to do with, we’ll run them for free until you do.

Help Wanted Ads

  • Standard Help Wanted listing and banner – $150.00  This will run for 30 days or until you pull the plug, whichever is shorter.
  • Click Based Listing – $350 (minimum budget = 0.50 per click). These click based listings are not only the most cost effective, but they are the most effective way to find qualified applicants for your position.  Featuring a Listing Article, Custom Banners with A/B versions (one always works better than the other), social media promotion, and all on a per-click consumption plan.  If you need that budget to stretch for a period of time, we can manage the number of impressions to make your budget last.Multiple jobs?  We’ll drop that click number in half for 2 or more listings at a minimum budget of $500 ($0.25 per click).

Not everybody has an internal art department, we have a number of gifted graphic artists to assist with your ad campaign content creation. We create camera ready digital ads that are yours to use as you like.

Consultation, Content and Graphic Arts

  • $75.00 per hour Ad Creation from your logos and art assets
  • $300 for a full suite of sizes including wallpapers
  • $100 per size a-la-cart.

Would You Like Us To Give You A Call? Please Select A Time That Works For You And One Of Our Talented Team Will Call You!

Talk To Me About Advertising!

Eugene Daily News has a huge number of affordable, productive advertising options.  Let us help you find what will work for you!



Or Contact Us Here!

Advertising Information

  • Payments are accepted via PayPal.com.
  • You can supply your own banners, or we can create them for you.
  • Sorry, no Animated banners.
  • We reserve the right to reject ads we deem unacceptable.
  • Prices may change at any time.
  • Ads are non-refundable unless you contact sales@eugenedailynews.com before your ad has run.
  • All ads adhere to Google’s Guidelines and is assigned a No-Follow attribute.

Eugene Daily News reserves the right to reject ads/images it deems inappropriate, we do not accept ads displaying nudity, violence or illegal activity.

Are you a New Lane County business?

Ask us about our FREE 30 days – no strings – new business advertising program.
We support local businesses and entrepreneurs and one of the things we like to do is to invest some advertising into your success. Fill out the form to the left and we’ll send you the details.

we never share email or other user information with 3rd parties

Log in
Do NOT follow this link or you will be banned from the site!