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Drink News - page 26

Industry news about the wine, beer, spirits...even coffee...

Augmented Reality Bottle Hits Liquor Store Shelves – Over 1 Million Downloads and Counting

Whoever said alcohol and technology don’t mix was wrong, very wrong. A new Smartphone application turns an ordinary liquor bottle label into an immersive customer experience like no other. Purists might say, “I don’t need AR to sell m…

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For the 1st Time in 25 Years – Heaven Hill’s Burnett’s Vodka Gets a Redesign

Though most distilled spirits news these days is about the rise of bourbon and whiskey, from a sheer volume point of view, there were more cases of vodka shipped last year than all forms of whiskey combined. According to data from the Distilled Spirits…

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30 Year Spirits Industry Veteran Takes Helm as President and COO of Constellation Brands

Constellation Brands, Inc. a beverage alcohol company has announced that Bill Newlands has been promoted to President and Chief Operating Officer. Rob Sands, who previously held the title of president and Chief Executive Officer, will continue to serve…

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The Extraction is Fine with Robusta, But Not Robusta Fraud

Coffee: Healthy, or not? The ping-ponging coverage of this topic, week after week, is maddening. Yet with the backdrop of the California Prop 65 coffee kerfuffle, the Washington Post last…

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Employees Go Absolut(ly) Naked to Sell Vodka. Tasteless?

When the Absolut Vodka ad campaign for “Nothing to Hide” started last year, it was about sustainability and using the wholesome cool, clear water bubbling up from wells found 140 meters below the distillery to tell a story about transparenc…

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Spirits and Wine Producer Brown-Forman Invests in Renewable Energy

Brown-Forman Corporation today announced a major commitment to renewable energy with an agreement to purchase 30 megawatts (MW) of electricity annually from Solomon Forks Wind Project, a new wind power project in Kansas. The wind farm is expected to ge…

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6 Days on the Trail: Binny’s Beverage Depot Whiskey Hotline Team Goes Hands-on with Bourbon Making

Different people learn in different ways and when it comes to distilled spirits, what better way to learn than with one’s own hands, eyes, nose and ultimately the taste on one’s own tongue. My Craft Distillery is a new learning concept from…

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Evan Williams Artisanal Bourbon Distillery Bungs its 1,000th Barrel

In April 2012 Heaven Hill Brands Executive Vice President Harry J. Shapira announced that the company would build the first new distillery along Louisville, Kentucky’s Whiskey Row in nearly 100 years. It was Shapira’s foresite that started …

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The Extraction May Come with a Cancer Warning in California

Fans of the 90s-era TV sitcom “Friends” got a jolt of excitement this week that could only have been outdone by Matt LeBlanc himself having summoned them with Joey Tribbiani’s…

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The Making of a Handcrafted Copper Yeast Jug [Photos]

When you start going down the rabbit hole you tend to find new paths at each turn. Such is the case when you start a conversation about “Yeast Jugs”. In today’s craft spirits world, most distillers order their yeast from one of the ma…

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