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Roast Magazine

The Extraction Is Betting On The Billion-Dollar Underdog

Roasters around the world that cherish bringing out the complex, vibrant and nuanced range of flavors offered by Kenyan coffees might want to let Kenyan politician Moses Kuria know. Hivisasa…

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Jones Coffee Roasters Founder on 25 Years of Success: ‘You Can’t Be Everything to Everyone’

The 1990s and early 2000s saw the rise of independent coffeehouses and roasters in the United States, running parallel to the growth of chain coffee shops such as Starbucks and…

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The Extraction May or May Not Run For President

Farmers in El Salvador are increasingly turning to specialty coffee, Reuters reported this week, despite the memory of the 2012 leaf rust outbreak and the persistent risk that the disease…

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In Melbourne, Drink Your Vegetables with the Broccoli Latte

Following the trend of putting powders such as turmeric or matcha in lattes to amp up perceived health benefits, a cafe in Australia recently experimented with a broccoli latte. Granted,…

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Can Smallholder Coffee Farming be Sustainable? German Vineyards Might Have Some Answers

Some people working in the coffee sector have a funny habit. We talk and think about coffee farmers as a monolithic group: How do changing prices affect “farmers?” Will “farmers”…

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The Extraction is Making Hario V60 Cold Brews

While editorializing in Global Farmer Network to lament the absurdity of California’s recent Prop 65 coffee labeling decision, Brazilian coffee farmer Luiz Roberto Saldanha Rodrigues pointed out the troubling ripple…

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As Starbucks Hosts Racial Bias Training, Black Coffee Shop Owners Look Forward

As Starbucks closed its doors to some 8,000 stores this afternoon for staff-wide racial bias training following the unwarranted arrest on April 12 of two black men at a Philadelphia…

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The Extraction Was Once Punishable By Death

In areas where marijuana is legal, when a consumer wants a flavor or sensory experience that combines pot and coffee, there are products that physically mix these two natural ingredients….

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New Documentary Provides a Profoundly Human Perspective on Gender in Coffee

While most films about coffee’s journey from seed to cup are designed as marketing tools to eventually move product, a relatively new hour-long coffee documentary seeks to move something far…

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Marketing Beat: Stumptown Film to Explore Farmers’ Struggles and Skateboarding

As the the summer blockbuster movie season springs upon us, prominent Portland, Oregon-based coffee roasting company Stumptown Coffee Roasters is releasing a film of its own. While not likely to…

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