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Roast Magazine

Understanding the ‘Cafe Worker Species’ in the Third Place

It’s a scene with which many cafe-goers are too familiar: The coffee shop packed with glazed-over faces behind the bluish glow of laptop screens, with fingers clacking away at keyboards…

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Roasting for America’s Hospitality Industry: Weighing the Challenges, Risks and Potential Rewards

(Editor’s note: This article written by Lon LaFlamme originally appeared in the January/February 2017 issue of Roast magazine.) If you’re an established retail or wholesale roaster, you may be wondering if…

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A Case Of Two Coffeelands And An Unexpected Conclusion

Although the Mesoamerican coffeelands (Central America and Southern Mexico) are a relatively compact geographical region, they contain a diversity of coffee production systems — agroecologically and organizationally. Among programs in…

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The Extraction Contains at Least 51 Percent of The Extraction

Dubai-based Yemeni specialty coffee exporter Sabcomeed hired British ad agency Jump to create a short promotional film highlighting the passion, quality, challenges and traditions of coffee in Yemen. It also delivers…

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Climate Change: Obsession with Plastic Pollution Distracts Attention from Bigger Environmental Challenges

By now, most of us have heard that the use of plastics is a big issue for the environment. Partly fuelled by the success of the BBC’s Blue Planet II series,…

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COB: The Complex History of the ‘Brazilian Official Classification’ System

The Origin of COB Sensory analysis has provided an important mechanism for the pricing of goods throughout the world since the beginning of trade itself. Color, smell and taste are some…

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Playing with Fire: The History of the Boozy Café Brulot

The relationship between coffee and liquor is one that has flourished for centuries. Long before the coffee and booze staple the espresso martini — a creation widely attributed to London…

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Analyzing Farm Profitability: Land Equivalency Ratio and Gross Profit


To address the drivers of migration — debt/prices and climate pressures — highlighted in the last post, we need to consistently seek a deeper understanding of farmer livelihoods. To this…

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