Outback Steakhouse Embarrassed by Australia Day Promotion.

The National Flag of Australia
The national flag of Australia

Update: Outback changed the page on 1.26.15. to the correct flag.

There are approximately 3500 Australian nationals residing in the state of Oregon, and none of them will be impressed with Outback Steakhouse after the restaurant chain embarrassed itself with an Australia Day promotional  blunder.

Australia Day, January 26, commemorates the landing of the First Fleet in Port Jackson, and is accepted as the first “discovery” of the southern continent. The Nation’s birthday is celebrated by its citizens around the world, with the same reverence as Americans accord to the 4th of July.

Outback Steakhouse Embarassed by Australia Day Promoiton featuring the incorrect flag.
Outback Steakhouse Embarassed by Australia Day Promoiton featuring the incorrect flag.

Outback Steakhouse, who markets itself as “Australian” cuisine, advertised a free appetizer or dessert as the Australia Day special. In the banner for the advertisement, the restaurant chain did not use the Australian national flag, instead posting the national flag of Great Britain- the Union Jack. Not only could the chain not identify the Australian National Flag, they also left the entire state of Tasmania off their interpretation of the Australian continent. Tasmania is approximately 35,000 sq mile in size, only slightly smaller than the American state of Indiana.

Australians residing in the United States are outraged that such a disgrace would occur, took to Twitter, Facebook and Buzzfeed to express their disgust with the chain.


The National Flag of Australia
The national flag of Australia

As an Australian citizen who immigrated to the United States, I hold the flags of both my nations in great reverence. My own personal encounters with the restaurant chain include a visit where the waiter overheard my Australian accent, and walked over to tell me that “I was laying the accent on a bit thick.” I’ve never heard of a “Blooming Onion“, and nor do I consider the chain representative of “Australian food”.

After posting my own tweet about the matter, less than 30 minutes later I received a telephone call from a friend who is more tech savvy than I. They advised me that Outback Steakhouse had blocked my account from their Twitter site, and therefore, my tweet was no longer visible.

A telephone call to both the Corporate Office of Outback Steakhouse and the Springfield-Eugene restaurant in Hutton Street was not returned.

Outback Steakhouse is headquartered in Tampa, Florida, was founded in 1988 to incorporate the casual atmosphere of the Australian Outback.

Their casual approach to the Australian flag, is a sham to their corporate brand, and to 28 million Australians.

Australian Map
The Australian nation is made up of 6 states and 2 territories. Tasmania, is the most southerly state (yellow).


Australian born author Grant Madden, achieved National and State Sailing honors while still in high school, before going on to win a record 7 State Titles. In 2005 he immigrated to the United States. He has been published in a number of international magazines, and within the Chicken Soup for the Soul series. He writes exclusively for the Eugene Daily News in Oregon.

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