PENDLETON — The owners of Pendleton’s only taxi service couldn’t stop the city from allowing ride-hailing services to begin operating. But they did claim a business name that was first used by one of their new competitors.
Matthew and Rod Johlke, the owners of Elite Taxi Inc., registered Let’er Uber LLC on Aug. 8 with the Oregon Secretary of State’s Office. The father and son team’s new limited liability company shares a name with an upstart group of ride-hailing drivers who had hoped technologies such as Uber would increase transportation options in the area.
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